Standing out among millions of Etsy listings can feel like finding a needle in a haystack. The secret to getting discovered? Strategic keyword research. In this comprehensive guide, we’ll explore the top Etsy keyword generator tools that can transform your shop’s visibility and help you connect with buyers who are actively searching for products like yours.
Why Keyword Research Is Crucial for Etsy SEO
Etsy’s search algorithm relies heavily on keywords to match shoppers with relevant products. Without proper keyword optimization, even the most beautiful handcrafted items can remain hidden from potential buyers.
How Etsy Search Works
When a shopper searches on Etsy, the platform’s algorithm analyzes listings based on several factors, with keywords being among the most important. These keywords appear in your titles, tags, descriptions, and even your shop sections.
The Impact of Effective Keywords
Using the right keywords can dramatically increase your visibility, leading to:
- Higher placement in search results
- More targeted traffic to your listings
- Increased conversion rates
- Better understanding of customer needs
- Competitive advantage in your niche
Did you know? Etsy allows up to 13 tags per listing, and each tag can contain up to 20 characters. Maximizing these opportunities with researched keywords is essential for visibility.
Top 10 Etsy Keyword Generator Tools in 2025
We’ve analyzed and compared the most effective Etsy keyword generator tools to help you find the perfect match for your shop’s needs. Each tool offers unique features designed to boost your Etsy SEO strategy.
| Tool Name | Best For | Price | Etsy Integration |
| Marmalead | Comprehensive keyword analysis | $19/month | Direct |
| eRank | Competitor analysis | $5.99-$9.99/month | Direct |
| EtsyHunt | Trend tracking | $9.99-$29.99/month | Direct |
| Sale Samurai | Keyword competition analysis | $9.99/month | Direct |
| Alura | Beginner-friendly interface | $5.99-$11.99/month | Direct |
| Keyword Tool | Long-tail keyword discovery | Free – $69/month | Partial |
| InsightFactory | Sales data analysis | Free trial, then $9.99/month | Direct |
| AIFreeBox | Free AI-powered suggestions | Free | No |
| Etsy Rank | Listing optimization | $5.99-$15.99/month | Direct |
| Etsy Tag Generator | Quick tag generation | Free | No |
Now let’s dive deeper into each of these Etsy keyword generator tools to help you determine which one best fits your shop’s needs and budget.
1. Marmalead: The All-in-One Etsy SEO Powerhouse
Marmalead has established itself as one of the most comprehensive Etsy keyword generator tools available. It uses real Etsy search data to provide accurate keyword insights specifically tailored for the platform.
Key Features:
- Storm Feature: Brainstorm and generate keyword ideas based on your initial input
- Real Search Volume Data: Access actual Etsy search volume metrics
- Keyword Competition Analysis: Gauge how difficult it will be to rank for specific terms
- Seasonal Trend Tracking: Identify when certain keywords peak in popularity
- Listing Grader: Score and optimize your existing listings
Pros
- Etsy-specific data
- Intuitive interface
- Comprehensive keyword insights
- Regular feature updates
Cons
- Higher price point
- Learning curve for beginners
- Limited free trial period
Pricing
- Monthly Plan: $19/month
- Annual Plan: $15.83/month (billed annually)
- Free Trial: 7 days
Ready to supercharge your Etsy SEO?
Marmalead offers a 7-day free trial to test all premium features with no credit card required.
2. eRank: Master Competitor Analysis
eRank stands out for its powerful competitor analysis capabilities, allowing you to see what’s working for successful Etsy shops in your niche and adapt those strategies to your own store.
Key Features:
- Keyword Explorer: Find and analyze keywords with search volume data
- Competitor Analysis: Study top-performing shops in your category
- Listing Auditor: Get actionable suggestions to improve your listings
- Trend Tracker: Monitor rising search trends on Etsy
- Rank Checker: Track your listings’ positions in search results
Pros
- Affordable pricing tiers
- Robust free plan available
- Excellent competitor insights
- User-friendly interface
Cons
- Some advanced features limited to paid plans
- Occasional data loading delays
- Limited keyword suggestions compared to some tools
Pricing:
- Basic: Free (limited features)
- Pro: $5.99/month
- Plus: $9.99/month
Learn from your competition
Start with eRank’s free plan to explore basic features or upgrade for full competitor analysis capabilities.
3. EtsyHunt: The Trend Spotter
EtsyHunt excels at identifying emerging trends before they become mainstream, giving you a competitive edge in capturing new market opportunities on Etsy.
Key Features:
- Trend Detector: Identify rising search trends before they peak
- Product Research: Analyze bestselling items in your category
- Keyword Generator: Discover high-potential keywords with search volume data
- Tag Analyzer: See which tags top sellers are using
- Shop Tracker: Monitor competitor shops and their performance
Pros
- Excellent trend identification
- Comprehensive product research
- Intuitive user interface
- Multiple pricing options
Cons
- Higher price point for advanced features
- Some features require technical knowledge
- Limited historical data in basic plan
Pricing:
- Basic: $9.99/month
- Pro: $19.99/month
- Business: $29.99/month
- Free Trial: 3 days
Stay ahead of Etsy trends
Try EtsyHunt’s 3-day free trial to discover trending keywords and products in your niche.
4. Sale Samurai: The Competition Analyzer
Sale Samurai specializes in helping you identify low-competition, high-opportunity keywords that can give your Etsy listings a competitive edge in crowded markets.
Key Features:
- Competition Analysis: Detailed metrics on keyword difficulty
- Keyword Research: Find high-volume, low-competition terms
- Listing Optimizer: Get suggestions to improve your listings
- Tag Generator: Create optimized tags for your products
- Market Research: Analyze top-performing products in your niche
Pros
- Excellent competition metrics
- Affordable single pricing tier
- Intuitive keyword difficulty scoring
- Regular feature updates
Cons
- No free plan available
- Limited historical data
- Fewer integrations than some competitors
Pricing:
- Monthly: $9.99/month
- Annual: $7.99/month (billed annually)
- Free Trial: 3 days
Find your keyword opportunities
Try Sale Samurai’s 3-day free trial to discover low-competition keywords with high search volume.
5. Alura: Beginner-Friendly Keyword Research
Alura stands out for its beginner-friendly approach to Etsy SEO, making keyword research accessible even to those just starting their Etsy journey.
Key Features:
- Simplified Keyword Research: Easy-to-understand metrics and suggestions
- Guided Optimization: Step-by-step assistance for improving listings
- Tag Generator: Create optimized tags with one click
- Competitor Insights: See what’s working for successful shops
- Trend Alerts: Get notified about emerging trends in your niche
Pros
- Very user-friendly interface
- Affordable pricing
- Excellent for beginners
- Helpful tutorial resources
Cons
- Less advanced features for power users
- Limited historical data
- Smaller keyword database than some competitors
Pricing:
- Basic: $5.99/month
- Pro: $11.99/month
- Free Trial: 7 days
Perfect for new Etsy sellers
Start your 7-day free trial with Alura and simplify your Etsy keyword research journey.
6. Keyword Tool: Long-Tail Keyword Specialist
Keyword Tool excels at generating extensive lists of long-tail keyword variations that can help you capture highly specific search traffic on Etsy.
Key Features:
- Long-Tail Generator: Create hundreds of keyword variations from a seed term
- Autocomplete Data: Leverage Etsy’s autocomplete suggestions
- Question Keywords: Find what customers are asking about products like yours
- Multi-Platform Support: Research keywords across Etsy and other platforms
- Export Options: Save and organize your keyword research
Pros
- Excellent for long-tail keyword discovery
- Useful free version available
- Multi-platform support
- Simple, focused interface
Cons
- Limited Etsy-specific metrics
- No competitor analysis
- Premium features can be expensive
Pricing:
- Free: Limited results
- Pro Basic: $69/month
- Pro Plus: $79/month
- Pro Business: $159/month
Discover untapped long-tail keywords
Start with Keyword Tool’s free version to explore basic features or upgrade for comprehensive long-tail keyword research.
7. InsightFactory: Sales-Driven Keyword Research
InsightFactory takes a unique approach by focusing on actual sales data to identify keywords that not only drive traffic but also convert into purchases on Etsy.
Key Features:
- Sales Signal Analysis: Focus on keywords that drive actual sales
- Beginner-Friendly Trends: Find low-competition keywords with sales potential
- One-Click Tag Generator: Create optimized tags based on bestsellers
- AI Description Helper: Generate SEO-friendly product descriptions
- Shop Tracker: Monitor competitor performance and strategies
Pros
- Sales-focused approach
- Excellent for beginners
- Free credits to start
- AI-powered features
Cons
- Limited features in free version
- Newer tool with smaller user base
- Some features still in development
Pricing:
- Free Trial: 15 free credits
- Monthly: $9.99/month
- Annual: $7.99/month (billed annually)
Focus on keywords that drive sales
Create a free account and get 15 free credits to try InsightFactory’s sales-driven keyword research.
8. AIFreeBox: Free AI-Powered Keyword Generation
AIFreeBox offers a completely free AI-powered solution for generating Etsy tags and keywords, making it an excellent option for sellers on a tight budget.
Key Features:
- AI Tag Generator: Create optimized tags using artificial intelligence
- Keyword Suggestions: Get relevant keyword ideas for your products
- Product Description Generator: Create SEO-friendly descriptions
- Title Optimizer: Generate attention-grabbing, keyword-rich titles
- No Registration Required: Use all features without creating an account
Pros
- Completely free to use
- No account required
- AI-powered suggestions
- Simple, straightforward interface
Cons
- No search volume data
- Limited advanced features
- No competitor analysis
- No direct Etsy integration
Pricing:
- Free: All features available at no cost
Try AI-powered keyword generation for free
Generate Etsy tags, titles, and descriptions with AIFreeBox’s completely free AI tools.
9. Etsy Rank: Listing Optimization Specialist
Etsy Rank focuses on comprehensive listing optimization, helping you fine-tune every aspect of your product listings for maximum visibility in Etsy search results.
Key Features:
- Listing Analyzer: Get detailed scores and improvement suggestions
- Keyword Research: Find high-potential keywords with search volume data
- Competitor Tracking: Monitor top shops in your category
- SEO Checklist: Step-by-step optimization guidance
- Performance Tracking: Monitor your listings’ search positions
Pros
- Comprehensive listing analysis
- Actionable optimization tips
- Multiple pricing tiers
- User-friendly interface
Cons
- Limited features in basic plan
- Some advanced features have learning curve
- Occasional data refresh delays
Pricing:
- Basic: $5.99/month
- Pro: $9.99/month
- Plus: $15.99/month
- Free Trial: 7 days
Optimize your Etsy listings
Start your 7-day free trial with Etsy Rank to get comprehensive listing optimization guidance.
10. Etsy Tag Generator: Quick and Simple Tag Creation
Etsy Tag Generator offers a streamlined, no-frills approach to creating tags for your Etsy listings when you need quick results without complex analysis.
Key Features:
- One-Click Tag Generation: Create tags instantly from your product title
- Relevance-Based Suggestions: Get tags related to your product category
- Character Count Optimization: Maximize the 20-character limit for each tag
- Simple Interface: Easy to use with minimal learning curve
- No Registration: Use without creating an account
Pros
- Completely free to use
- No account required
- Extremely simple interface
- Quick results
Cons
- No search volume data
- Limited advanced features
- No competitor analysis
- Basic keyword suggestions only
Pricing:
- Free: All features available at no cost
Generate Etsy tags in seconds
Try the free Etsy Tag Generator for quick and simple tag creation without registration.
Tips for Using Etsy Keyword Generator Tools Effectively
Having the right tools is only half the battle. Here are actionable strategies to maximize the effectiveness of your keyword research for Etsy:
Research Seasonality
Many Etsy searches follow seasonal patterns. Use keyword tools to identify when certain terms peak in popularity and plan your listing updates accordingly.
- Update listings 45-60 days before major holidays
- Track year-over-year trends for your niche
- Create seasonal variations of your best-performing listings
Focus on Buyer Intent
Not all keywords are created equal. Prioritize terms that indicate a readiness to purchase rather than just browsing or researching.
- Look for keywords with “buy,” “shop,” or “for sale”
- Include specific attributes like size, color, or material
- Target problem-solving terms related to your product
Analyze Competitors Strategically
Don’t just copy competitor keywords blindly. Analyze what’s working for them and adapt it to your unique products and brand voice.
- Study top 10 listings for your main keywords
- Identify gaps in competitor keyword strategies
- Find low-competition variations of popular terms
Optimize for Long-Tail Keywords
Specific, longer keyword phrases often have less competition and higher conversion rates because they target shoppers who know exactly what they want.
- Combine product type with specific attributes
- Include style, occasion, or recipient information
- Target niche variations of popular products
Test and Refine Regularly
Keyword effectiveness changes over time. Implement a regular schedule for testing new keywords and optimizing your listings.
- Update underperforming listings every 30 days
- Test one variable at a time (title, tags, description)
- Track performance changes after updates
Balance Search Volume and Competition
The ideal keywords have a good balance of search volume and competition. Focus on terms where you have a realistic chance of ranking well.
- Prioritize medium-volume, low-competition keywords
- Use a mix of broad and specific terms
- Track your ranking progress for target keywords
Pro Tip: Most successful Etsy sellers use a combination of 2-3 different keyword tools to get the most comprehensive data. Consider using a paid tool for in-depth analysis alongside a free option for quick research.
Choosing the Right Etsy Keyword Generator Tool for Your Shop
Finding the perfect Etsy keyword generator tool depends on your specific needs, budget, and experience level. Based on our comprehensive analysis, here are our top recommendations:
Best for Beginners
Alura stands out as the most beginner-friendly option with its intuitive interface, guided optimization process, and affordable pricing. The step-by-step approach makes it perfect for those new to Etsy SEO.
Runner-up: InsightFactory with its beginner-friendly trends and free credits to start.
Best for Budget-Conscious Sellers
AIFreeBox offers impressive AI-powered keyword generation completely free, making it the best option for sellers on a tight budget. While it lacks advanced features, it provides solid keyword suggestions without any cost.
Runner-up: eRank’s free plan offers substantial value with basic keyword research capabilities.
Best for Advanced Sellers
Marmalead offers the most comprehensive set of features for serious Etsy sellers looking to maximize their SEO strategy. Its combination of accurate search volume data, competition analysis, and seasonal trends provides everything needed for advanced keyword optimization.
Runner-up: EtsyHunt with its powerful trend detection and product research capabilities.
Remember that the most effective Etsy SEO strategy combines the right tools with consistent application and testing. Whichever tool you choose, the key is to use it regularly and apply its insights to continuously improve your listings.
Ready to boost your Etsy shop’s visibility?
Start with one of our recommended Etsy keyword generator tools today and watch your shop climb in search results.
